SBM's 3-month Digital Marketing Professional course takes you from complete beginner to job-ready: content, social media, Google and Meta Ads, websites and SEO, email, CRM and analytics, with AI built into every module and a real deliverable at the end of each one.
Watch 16 student storiesReal students, in their own wordsTools you'll learn to use
Knowing a little social media or a little SEO is no longer enough. Businesses hire people who can connect search, ads, content, tracking and automation into one system, and who use AI to do it faster.
This course puts AI at the centre and connects every skill around it, in the order you'll use them on a real campaign.
AI in every module, a real deliverable at the end of each one, a live capstone and a career launch are built into the program, not added at the end.
ChatGPT, Claude, Gemini, Grok, Perplexity and more, used in every module with clear verify-or-discard rules.
Domain, hosting, SSL and a live WordPress site built with Elementor.
Keyword research with Ahrefs, Semrush and Search Console; on-page, technical and off-page SEO.
One live Google and one live Meta campaign, with verified conversion tracking.
GA4, Tag Manager, UTMs, conversions and a one-page client report.
Email automation, WhatsApp Business, funnels and a GoHighLevel or HubSpot pipeline.
One real brand end to end: website, content, ads, email and reporting.
Resume, LinkedIn optimisation and a portfolio built for remote and freelance roles.
A further 3 months after Basic, for people who want to lead teams, own client relationships or start an agency. It assumes you can already execute, and repeats no Basic session.
Advanced capstone: research brief, GEO/AEO audit, AI creative pack, AI video ad, a built tool, a scaled campaign plan and a live dashboard, delivered as a priced service proposal.
Entry: complete the Basic tier, or pass a bridge test (a live site you built, a campaign you ran with conversion tracking, and a GA4 property you configured).
| BasicDigital Marketing ProfessionalStart here, 3 months | AdvancedAI Marketing Specialist & LeadershipOptional, +3 months | |
|---|---|---|
| Role of AI | AI speeds up work you do by hand | AI does the work; you direct, verify and sell it |
| Research | Persona and competitor teardown | Research design, VoC mining at scale, synthetic personas |
| Creative | Canva AI, basic image and video, CapCut | Client-grade image sets, AI video ads, avatars, voice |
| SEO | On-page, technical, off-page, keyword research | GEO/AEO, AI-citation audits, digital PR, entity building |
| Paid media | Live Google and Meta campaigns with tracking | PMax, Advantage+, scaling, incrementality, attribution |
| Analytics | GA4, GTM, UTM, one-page report | Explorations, cohorts, Looker Studio, AI data analysis |
| Building | Not included | Micro-tools, no-code automation, agentic workflows |
| Business | Get hired or freelance | Packaging, pricing, proposals, retainers, agency ops |
| Hiring outcome | Executes campaigns others plan | Plans campaigns, builds tooling, owns client relationships |
16 real students share their experience in their own words. Tap any video to watch.
16 video stories from SBM students
Every module is AI-integrated. You'll learn which tool fits which job, how to prompt it well, and how to check its work before anyone else sees it.
The capstone pulls every module into one live brand, end to end. It becomes the centrepiece of your portfolio.
| Course | Basic: Digital Marketing Professional |
|---|---|
| Duration | 3 months |
| Classes | Saturday and Sunday |
| Learning mode | |
| Next batch | |
| Modules | 8 hands-on modules + capstone |
| Projects | A real deliverable every module + live capstone |
| Certification | |
| Career launch | |
| Optional next step | Advanced tier, 3 more months |
It takes under a minute. Our admissions team will call you back.
Learn the skills. Build real projects. Gain practical experience. Build your portfolio.